Anas Zavary: The Journey from Revival to Resilience

In the heart of Karachi, amidst the vibrant yet cutthroat food industry, Anas Zavary embarked on a journey many wouldn’t dare to take. Taking over Happy - Donuts | Coffee | Desserts wasn’t just about running a business; it was about breathing life into a brand that was fading into obscurity. But for Anas, this wasn’t his first brush with reinvention.

Before Happy, Anas was the proud creator of Melbrew Coffee, a brand that had been his passion for years. Walking away from something so close to his heart was a decision filled with anguish and uncertainty. “It was one of the hardest decisions of my life,” Anas recalls. But with every end comes a new beginning, and for him, that was Happy.

When Anas took the reins of Happy, the brand was teetering on the brink—barely surviving in a market teeming with competitors. The challenge wasn’t just to keep it afloat but to revive its essence and make it thrive. From the outset, it was clear that this journey would demand not just business acumen but also resilience and creativity.

The first few months were anything but smooth. Rebuilding customer trust in a brand that had lost its luster was no easy feat. Anas focused on bringing Happy back to life by engaging with the community. From participating in local events to setting up at schools and universities, he ensured that Happy wasn’t just a brand but a part of people’s daily lives.

But it wasn’t just about visibility. Anas knew the product itself needed a revamp. He worked tirelessly to strengthen the menu, enhance consistency, and create a customer experience that would leave a lasting impression. These efforts slowly began to bear fruit. The once-struggling brand started to attract a loyal following, with customers returning not just for the donuts or coffee, but for the sense of connection and joy that Happy now represented.

Anas’s relentless efforts culminated in a moment of triumph: Happy was no longer just surviving; it was thriving. His vision for the brand began to materialize as he announced four new locations set to open by the end of the year—Jauhar, N. Nazimabad’s 5-Star Food Street, Bahadurabad, and LuckyOne Mall.

For Anas, these new locations represented more than just growth; they were proof that hard work and perseverance could transform a struggling venture into a symbol of resilience. But he remains humble in his success. “While we’ve come far, we’re still not ‘there’ yet,” he says, underscoring his commitment to continuous improvement.

For Anas, Happy is more than just donuts and coffee. It’s a testament to the power of transformation and the courage to start over. “Every day, we strive to make Happy a brand that resonates with people—a name they love and trust,” he shares.

His journey has also inspired others to reflect on their own paths. “Have you ever had to start over and rebuild? What lessons did you learn along the way?” he asks, encouraging a dialogue about resilience and reinvention.

Anas Zavary’s story is one of hope and determination. From closing the chapter on Melbrew Coffee to reviving and scaling Happy, his journey illustrates that with vision, hard work, and an unwavering belief in one’s purpose, anything is possible.

As Happy continues to expand, it’s clear that Anas’s journey is far from over. His success isn’t just about numbers or new locations—it’s about building something meaningful, inspiring others, and proving that reinvention isn’t just possible; it’s powerful.

Through Happy, Anas Zavary is serving more than coffee and donuts—he’s serving hope, resilience, and the courage to dream again.