Bazaar Acquires Keenu to Become Pakistan’s Leading E-Commerce Provider

Bazaar Technologies has acquired digital payments platform Keenu as it targets profitability in the coming quarters and becomes Pakistan’s leading e-commerce and fintech provider, reported Bloomberg.

Bazaar has raised $100 million in two funding rounds with backing from Tiger Global, Defy Partners, Wavemaker, and Dragoneer.

Keenu serves merchants in over 150 cities and operates mobile wallets and digital payment systems, bolstering Bazaar’s plans to build an integrated retail and payments ecosystem.

Originally launched to help small retailers manage inventory and orders, Bazaar expanded into direct consumer sales in 2024. With over half of Pakistan’s population under 30, the company sees fintech as key to capturing a growing base of digital users.

Bazaar says it has a strong balance sheet and is not seeking additional funding, focusing instead on scaling operations across Pakistan.

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