Nukta Appoints Malik Bejar Ali Khan as Chief of Growth & Partnerships

Malik Bejar Ali Khan Steps Into a New Era at Nukta; A Career Built on Reinvention, Resolve, and Relentless Curiosity!

In today’s digital landscape, where attention is the most valuable currency and reinvention is the only constant, few professionals have navigated the terrain with the clarity and conviction of Malik Bejar Ali Khan.

This month, Bejar takes on a new mandate as Chief of Growth & Partnerships at Nukta, a role that cements his influence in one of Pakistan’s fastest-evolving media-tech ecosystems. His appointment is more than a title change, it marks the convergence of a decade-long journey defined by adaptability, cultural fluency, and a rare instinct for understanding what audiences will respond to before they do.

Raised in Karachi, Bejar learned storytelling not through textbooks but through vivid, immersive tales told by his father; stories of mythology, prophets, and ancient heroes delivered in first-person, as though history unfolded at the dinner table. That early exposure shaped his lifelong understanding of narrative, character, and the human experience.

From the fashion circuits to the country’s major broadcast networks, he grew into a marketer who could decode both the nuance of a niche audience and the appetite of a mass one. His work across Miss Veet Pakistan, Bridal Couture Week, Hum Showcase, and Pakistan's largest broadcast groups marked him as someone who could bridge creative vision with commercial outcomes, consistently and at scale.

At Nukta, Bejar has emerged as one of the strongest voices shaping the platform’s strategic direction, driving partnerships with leading global and local brands, and expanding Nukta’s presence in ways that reflect both ambition and discipline. Colleagues often describe him the same way audiences describe good journalism: insightful, measured, deeply human.

His promotion reflects not only his track record but his worldview, that growth is never accidental, transformation is never optional, and that storytelling, in every era, remains the most powerful force for influence.

As Nukta positions itself for a decade that will reshape Pakistan’s digital frontier, Malik Bejar steps into the role with equal parts confidence and curiosity; a blend that has guided him since the very beginning.

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